THE PROMOTION GUIDES
A bumper offer.
With the details that matter.
Turn a festive sale, bundle or launch offer into a campaign people can understand. Check the economics and terms, prepare the creative, then choose where to promote it.
Use the festive-offer templateEditable planning template · Review before launch
01 / PICK THE OFFER
Make the benefit specific
A bumper offer campaign works as a brief only when the customer can tell what they receive, what they must buy and when the terms apply. Start with the actual offer rather than a large discount headline.
| Offer type | Useful planning question |
|---|---|
| Percentage discount | Which products qualify, what price is discounted and what is the unit contribution after the offer? |
| Spend threshold | What minimum purchase is required, and can the benefit be combined with other offers? |
| Bundle | Are the included items, quantities and total price clear? |
| Gift with purchase | Is the qualifying purchase clear, is the gift available, and what happens when stock runs out? |
This guide treats “bumper offer” as a retail sales-promotion theme. It does not create a lottery, prize draw or reward fulfilment service.
02 / CHECK THE ARITHMETIC
A discount changes what each sale contributes
Use your own verified costs and the same tax basis for every comparison. The example below excludes marketing spend, tax, fixed overhead and any extra fulfilment costs.
| Per unit | Regular price | 10% discount |
|---|---|---|
| Selling price | ₹1,000 | ₹900 |
| Variable unit cost | ₹600 | ₹600 |
| Contribution before other costs | ₹400 | ₹300 |
The discount saves the buyer ₹100 and lowers unit contribution by ₹100 in this example. More units do not automatically mean more profit. Check the expected fulfilment workload and what you can afford to spend to acquire a sale before approving the campaign.
03 / FINISH THE TERMS BEFORE THE CREATIVE
The offer checklist
- Audience: who can claim the offer and which locations you can serve.
- Price: the real reference price, offer price and any additional charges.
- Scope: included products, minimum purchase, exclusions and combination rules.
- Window: genuine start and end dates, stock limits and delivery or collection cut-offs.
- Customer path: the exact landing page, purchase or enquiry step and support contact.
- Approval: the person responsible for checking the offer, creative rights and provider requirements.
A short ad can link to the full terms. The linked page should make the benefit and limits easy to find. Avoid unsupported “lowest price,” “last few” or guaranteed-result claims.
04 / ADAPT THE STORY
One promotion, a different brief for each channel
Instagram and Facebook
Show the product, state the offer and make the next step readable on a phone. Preview the chosen placement before publication.
YouTube
Give viewers a reason to watch the demonstration or visit the offer page. Keep the destination, terms and campaign objective aligned.
Prepare a concise manual message for customers who have agreed to hear from your business. Identify the business, explain why the offer is relevant and respect requests to stop. The Studio does not send WhatsApp messages.
In Brand Promotion Studio, review the planned total budget and the allocations for selected channels. These are planning amounts; provider billing, audience settings and live spending controls are configured separately.
Review the result, not just the headline
How do I compare offers after the campaign?
Record actual orders or qualified enquiries, the offer claimed, refunds or cancellations and the comparable marketing cost. Check unit contribution and customer feedback. Compare similar audiences and periods rather than attributing every sale to the promotion.
Does the template calculate my tax, fulfil rewards or launch ads?
No. It provides an editable campaign brief, selected-channel links and optional planning allocations. Confirm your commercial terms and launch settings using the appropriate business and provider tools.
Should I use the biggest possible discount?
Choose an offer you can fulfil and afford. The largest headline saving may produce a smaller contribution per sale or attract customers outside your intended audience.
Build the rest of your promotion plan
References and review
For permission-based business messages, review the WhatsApp Business Messaging Policy.
For YouTube ad formats and where they appear, use Google Ads Help: About video ad formats. Final account and creative eligibility is checked by the provider.
Reviewed 29 October 2026. Platform requirements and available account features can change.